Tuesday, March 8, 2011

Joy Dishwashing Soap Dishes Out Fashion Advice

 

Joy to the world! Finally Joy dishwashing soap decided to deviate from their usual "most plates per floor space and Michael V's face" kinda ad. This advertising campaign builds from a truly local insight about a Pinoy's habit to wash plates with dish washing soap. The copy reads: “Yaman din lamang at nilabhan mo ang plato sa bareta, isuot mo na ito.” Roughly translated: “As you have washed the plate with a bar, you might as well wear it.” It's campy fashiony way to look at boring old soap.



 

Credits to the Campaigns and Grey and the team behind this:
Chief Creative Officer: Ompong Remigio
Creative Director:  Noel Orosa
Associate Creative Director: Mel Aguinaldo
Copywriter: Noel Orosa
Art Directors: Gil Corcuera, Anton Panajon
Photographer: Milo Sogueco
Production Designer: Rious Caliso
Stylists: Rious Caliso, Noel Orosa
at

8 comments:

  1. AnonymousMarch 8, 2011 at 9:53 PM

    Lol.......love it!

    ReplyDelete
  2. KnoxMarch 9, 2011 at 1:10 PM

    Kitchtastic.

    ReplyDelete
  3. UnknownMarch 9, 2011 at 11:24 PM

    many thanks for the kind comments, Musa, Knox and anonymous.

    Musa, may I post this in my Facebook account? Hope you don't mind. :-)

    ReplyDelete
  4. monachangMarch 14, 2011 at 5:55 PM

    nice one! supppeerr like!

    ReplyDelete
  5. MusaMarch 16, 2011 at 4:11 PM

    Thanks Noel. I'm glad you liked it.

    ReplyDelete
  6. MusaMarch 16, 2011 at 4:11 PM

    Thanks monachang. Drop by again soon.

    ReplyDelete
  7. AnonymousApril 3, 2011 at 11:36 AM

    I read the Tricia post you did earlier about her identity as a Filipino. My dear, you're a bigot and a racist.

    ReplyDelete
  8. MusaApril 5, 2011 at 12:11 AM

    Hi Anonymous,

    I'm sorry you feel that way. However, I don't see myself as racist. I don't dislike Chinese people. In fact, some of my closest friends are Chinese. I admire them and I consider them a blessing to Filipino society.

    My point in the article was this: I feel that people should not expect Tricia to say anything uplifting about the Filipino fashion scene because she is obviously not interested in Filipino fashion.

    I may have gotten a little too creative with my words and aggressive in my tonality. However, I do stand by my point. Apologies if you were insulted in any way.

    ReplyDelete