Type 'Em Radio Tuesdays: It's More Fun in the Philippines Local Jingle

The no. 1 resource for radio ad scripts continues. To celebrate the launch of two beloved projects,

 "It's More Fun in the Philippines" Campaign Website 

and It's More Fun in the Philippines" Facebook Page 

I am posting the lyrics to the head-bopping, giggle inducing local jingle of the same campaign. It's a fun read but you'll get so much more by listening to the actual song here. (Clickity click click that link.)

The Philippines Department of Tourism 

Official "It's More Fun in the Philippines" Domestic Jingle 

Agency: BBDO Guerrero

CDs: David Guerrero and Tin Sanchez 

Copywriter: Tin Sanchez 

Stanza 1
Kating kati na ba ang iyong mga paa Handa nang umalis mag-liwaliw at lumarga Buti nalang taga-dito ka
'sing dami ng happening ang dami ng isla!

Refrain 1
It's more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Sobrang swerte kaya ng tsinelas mo! Nakatapak ka sa paraiso!

Refrain 2
It's more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Mula Batanes hanggang Jolo Iba ang saya ng Pilipino! It's more fun in the Philippines!

Stanza 2
Nandito nang lahat, san 'pa pupunta? Malalim ang dagat at mababaw ang ligaya! Halatang-halatang Pilipino ka! (Pilipino) Abot-langit ang 'yong ngiti, lahi ng masasaya!

Refrain 1
It's more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Sobrang swerte kaya ng tsinelas mo! Nakatapak ka sa paraiso!

Refrain 2
It's more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Mula Batanes hanggang Jolo Iba ang saya ng Pilipino! It's more fun in the Philippines!

Bridge
Jumping Smiling Showering Singing Driving Parking Waiting Tapping Jogging Hopping Resting Sleeping Planking Tweeting Blogging More fun!

History Biology Geometry Chemistry Geography Philantrophy Hanging out Moving out Working out Dining out Frostbites Fireworks Bonfires Doubledeckers More fun!

'sing dami ng happening ang dami ng isla!

Refrain 1
It's more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Sobrang swerte kaya ng tsinelas mo! Nakatapak ka sa paraiso!

Refrain 2
It's more fun in the Philippines! (More Fun in the Philippines!) Bakit pa lalayo? Mula Batanes hanggang Jolo Iba ang saya ng Pilipino! It's more fun in the Philippines!

Filipina Forward! A Belle de Jour Event

It's been such a busy week, I almost forgot to post about tomorrow's Belle de Jour event. I'll be giving a talk on behalf of the Postura Project! I'm nervous and very honored. All I ask is this: 

Dear crowd of empowered women, please smile back and ask as many questions as you can. Thank you :)

Type'm Radio Tuesdays: Tim Winton’s Breath

I browse around for award-winning radio ads mostly when I'm stuck on a radio JO and I need a little inspiration. It always frustrates me how much TV and press work I wade through before finding a truly great radio ad. To non-advertising folk, radio is the odd medium that advertisers don't really pay attention to. Or bothers to write about. That's why it's hard to find quality radio ads online. A lot of them are archived and you have to pay to listen. Isn't that preposterous? You have to pay to listen to an ad? Ads pay us, not the other way around! 

If you do find a radio ad, it's usually recorded. Nobody's even bothered to type it up. Copywriters need to be able read those words to appreciate structure and rhythm. So that's why I've taken it upon myself to be the no. 1 source for typed-up radio ads in entire world wide web. It all begins here with one of my all-time favorite radio campaigns.

The Sydney Morning Herald
Tim Winton’s Breath: 1, 2, 3.
Agency: Whybin\TBWA\Tequila Syndey
CDs: Garry Horner, Matt Kemesley
Copywriter: Steve Dodds
 

(1)

MVO: If Tim Winton had written this ad about Tim Winton, reviewers would be praising it as “one of the finest Australian ads ever” and “truly the ad of a master”.

If Tim Winton had written this ad about Tim Winton you’d be as moved by it as you will be with the exclusive extract of his new novel Breath in the Good Weekend.

Tim Winton could say don’t miss Australia’s Greatest Living Novelist in the Saturday Edition of the Sydney Morning Herald without actually stating he is Australia’s Greatest Living Novelist.

You’d just know it.

If Tim Winton has written this ad about Tim Winton, it would probably be short-listed for the Booker Prize. Not some stupid advertising award no-one’s ever heard of.

(2)

If Tim Winton had written this ad about Tim Winton, it would have a much better opening sentence.

It would swoop and soar, without using hackneyed phrases like, “swoop and soar”.

If Tim Winton had written this ad about Tim Winton you’d know what to expect from the exclusive extract of his new novel, “Breath in the Good Weekend”.

Tim Winton would find a way to say, “this extract of his new novel is only in the Saturday Edition of the Sydney Morning Herald so you shouldn’t miss out” that trips delicately off the tongue.

If Tim Winton had written this ad about Tim Winton, it wouldn’t suck.

Tim Winton would never use the word suck.

(3)

MVO: If Tim Winton had written this ad about Tim Winton, it would be over 400 pages long and populated by characters. They would have names like Pikelet and Sando.

There might be a talking pig, even though Tim Winton doesn’t like repeating himself.

If Tim Winton had written this ad about Tim Winton you’d already be excited about the exclusive extract of his new novel Breath in the Good Weekend.

Tim Winton wouldn’t just blurt out that it is only in the Saturday Edition of the Sydney Morning Herald so you shouldn’t miss out.

It would come out in passing, sly, but you’d still get the point.

Unfortunately, Tim Winton doesn’t write ads about Tim Winton.

Someone called Stephen Dodds does.

Kapeng Barako Club: Samahan ng mga Bitter

This play won a Palanca Award. That should lure in theater regulars. But for those who think theater is too highbrow and let’s face it,  a bit of a snooze, you’ll want to check this out.

Kapeng Barako: Samahan ng mga Bitter is unlike those plays where actors in dated costumes and mangled accents play out a Shakesperean scene high above on the stage. Here, the actors are people just like you. May mga issue at obsessed sa love life nila. The dialogue - real conversations you’d have with your friends when you catch up and have a drink. Angsty pero maraming kalokohan, kaunting landian. The stage, it’s a coffee shop set in an actual restaurant. So the whole experience is like being at your barkada hangout watching on a particularly interesting table. Hit sa mga chismosong pasimple. But in this coffee shop, you don’t have to strain your neck to hear every single thing they say. 

They want you to hear it. 

Don’t be fooled by the title. Kapeng Barako: Samahan ng mga Bitter is very sweet.

It even contains some lessons relatable lessons for those experienced in the art of love. I’m so tempted to list it here but I know that would spoil it for you. So take a shot and watch it. The last show is this Friday. But if enough people clamor for an extended run, you'll still be able to catch it in October ;) 

To inquire/book tickets, text their hotline 0915 4601108 or PM them on their Facebook Page: 

https://www.facebook.com/samahanngmgabitter