Teeheehee. Did you guys see me? Watch it again and this time don’t blink ;)
It was a big honor to be part of this online campaign to advertise Mulitply. It used to be my go-to social network for photo uploads. But it's actually found its biggest success in transforming online entrepreneurship and shopping for the Philippines. It makes sense that it will be focusing solely on that. To get a better understanding of its makeover, I interviewed one of my best friends and Multiply's current senior marketing manager, Mei Marasigan-Brantzeg.
1. Why are you rebranding Multiply?
The re-branding of Multiply to full e-commerce is a decision that came about, following the lead of our own community. It is the Filipino community of multiplyshoppers and sellers that have defined this new business model for the whole world and that is why we (together with Indonesia) are now the lead market formultiply.com globally. Our full transition to e-commerce
“Multiply(.com)'s mission has evolved over the past year and a half to become the biggest and most trusted e-commerce marketplace in two very exciting markets, Indonesia and the Philippines. Ultimately this was a business decision, critical to our success moving forward,” says Stefan Magdalinski, CEO of Multiply in his blog post in the official page of the company.
2. What do we have to look forward to from Multiply?
A simpler, more rewarding online shopping experience. We are upgrading the e-commerce platform to ensure easier use for both sellers and shoppers. We are cementing more deals with payment and logistics partners to ensure a simple yet seamless experience for all our customers.
We are excited to pursue our own mission to give the 350 million consumers in Indonesia and the Philippines a great way to buy and sell items online. Our singular focus now is for Multiply to retain its status as a vibrant e-commerce destination in Southeast Asia in the years ahead,” said Magdalinski.
To be more specific, The new Multiply will strengthen its 4 core functionalities: Shopping Cart, Prod Listing (all information about one’s product), Payment Gateway and Stockroom (inventory management) to create even better shopping experience for buyers and convenient selling experience for merchants. The Product Listing allows merchants to showcase their products in the best way possible while the Shopping Cart enables buyers to add to cart from one or more merchants and check-out in a single transaction. Meanwhile the Payment Gateway reaches out to as many types of buyers as possible by offering a wide variety of payment options. Lastly, the Stockroom feature provides merchants an easier way of keeping track of the availability of their products. Users can expect further improvements of these features along with Multiply’s shift to become a full-time e-commerce site.
3. Any messages for the users of Multiply?
We want everyone to be excited for a bigger, better and even more vibrant marketplace.We also want to ensure that export tools to be used in transferring their content (from Multiply’s social media platform) will be announced soon. In the meantime, everyone can get the change to access their existing photos, videos and other content before December 1.
