I can watch this television commercial over and over again. The insight is brilliant and the execution is flawless. It reminds me of synesthesia - a condition in which one type of stimulation evokes the sensation of another, as when the hearing of a sound produces the visualization of a color. Great visual design can make something so much more appetizing. Yumyum. I can't wait for Graphika Manila tomorrow! 
A shout out to my very good friends Ali Silao and CJ DeSilva from TBWA-SMP who worked on this. It's fabulous and it makes me proud that events like Manila Design Week are being held in the Philippines.