Type'm Radio Tuesdays: Tim Winton’s Breath

I browse around for award-winning radio ads mostly when I'm stuck on a radio JO and I need a little inspiration. It always frustrates me how much TV and press work I wade through before finding a truly great radio ad. To non-advertising folk, radio is the odd medium that advertisers don't really pay attention to. Or bothers to write about. That's why it's hard to find quality radio ads online. A lot of them are archived and you have to pay to listen. Isn't that preposterous? You have to pay to listen to an ad? Ads pay us, not the other way around! 

If you do find a radio ad, it's usually recorded. Nobody's even bothered to type it up. Copywriters need to be able read those words to appreciate structure and rhythm. So that's why I've taken it upon myself to be the no. 1 source for typed-up radio ads in entire world wide web. It all begins here with one of my all-time favorite radio campaigns.

The Sydney Morning Herald
Tim Winton’s Breath: 1, 2, 3.
Agency: Whybin\TBWA\Tequila Syndey
CDs: Garry Horner, Matt Kemesley
Copywriter: Steve Dodds
 

(1)

MVO: If Tim Winton had written this ad about Tim Winton, reviewers would be praising it as “one of the finest Australian ads ever” and “truly the ad of a master”.

If Tim Winton had written this ad about Tim Winton you’d be as moved by it as you will be with the exclusive extract of his new novel Breath in the Good Weekend.

Tim Winton could say don’t miss Australia’s Greatest Living Novelist in the Saturday Edition of the Sydney Morning Herald without actually stating he is Australia’s Greatest Living Novelist.

You’d just know it.

If Tim Winton has written this ad about Tim Winton, it would probably be short-listed for the Booker Prize. Not some stupid advertising award no-one’s ever heard of.

(2)

If Tim Winton had written this ad about Tim Winton, it would have a much better opening sentence.

It would swoop and soar, without using hackneyed phrases like, “swoop and soar”.

If Tim Winton had written this ad about Tim Winton you’d know what to expect from the exclusive extract of his new novel, “Breath in the Good Weekend”.

Tim Winton would find a way to say, “this extract of his new novel is only in the Saturday Edition of the Sydney Morning Herald so you shouldn’t miss out” that trips delicately off the tongue.

If Tim Winton had written this ad about Tim Winton, it wouldn’t suck.

Tim Winton would never use the word suck.

(3)

MVO: If Tim Winton had written this ad about Tim Winton, it would be over 400 pages long and populated by characters. They would have names like Pikelet and Sando.

There might be a talking pig, even though Tim Winton doesn’t like repeating himself.

If Tim Winton had written this ad about Tim Winton you’d already be excited about the exclusive extract of his new novel Breath in the Good Weekend.

Tim Winton wouldn’t just blurt out that it is only in the Saturday Edition of the Sydney Morning Herald so you shouldn’t miss out.

It would come out in passing, sly, but you’d still get the point.

Unfortunately, Tim Winton doesn’t write ads about Tim Winton.

Someone called Stephen Dodds does.

Kapeng Barako Club: Samahan ng mga Bitter

This play won a Palanca Award. That should lure in theater regulars. But for those who think theater is too highbrow and let’s face it,  a bit of a snooze, you’ll want to check this out.

Kapeng Barako: Samahan ng mga Bitter is unlike those plays where actors in dated costumes and mangled accents play out a Shakesperean scene high above on the stage. Here, the actors are people just like you. May mga issue at obsessed sa love life nila. The dialogue - real conversations you’d have with your friends when you catch up and have a drink. Angsty pero maraming kalokohan, kaunting landian. The stage, it’s a coffee shop set in an actual restaurant. So the whole experience is like being at your barkada hangout watching on a particularly interesting table. Hit sa mga chismosong pasimple. But in this coffee shop, you don’t have to strain your neck to hear every single thing they say. 

They want you to hear it. 

Don’t be fooled by the title. Kapeng Barako: Samahan ng mga Bitter is very sweet.

It even contains some lessons relatable lessons for those experienced in the art of love. I’m so tempted to list it here but I know that would spoil it for you. So take a shot and watch it. The last show is this Friday. But if enough people clamor for an extended run, you'll still be able to catch it in October ;) 

To inquire/book tickets, text their hotline 0915 4601108 or PM them on their Facebook Page: 

https://www.facebook.com/samahanngmgabitter

The Postura Project x Zalora Collaboration

We’ve been working hard on revamping the Postura Project site. To kick off the next phase of the challenge, we needed to stuff our closets with more Filipino finds. Thankfully, Zalora stepped in and collaborated with us. Arriane, David, and I got to choose outfits for their, “Wear Your Independence” campaign. That's us wearing Filipino brands carried by Zalora!

It was my first time to put together an outfit board and it was surprisingly fun. A lesson learned when doing these boards, best to start with a focal point like a dress, a bangle, or a shoe that catches your attention. Then pick things that suit it. I went the long route and chose everything I wanted and then put it together. It took me forever! But I’m still proud of the result.

The first look is obviously inspired by our flag. I’ve always wanted to get a flag dress made but it’s against NHI policy to do so. I guess a coordinate red, blue, and yellow ensemble is the closest I’ll get to that. Unless, I decide to break the rules. Heehee. 

 The second look is stuff I’d wear to the office. No, I don’t dress that formally everyday. Perhaps, for an important client presentation when I need to bring out the prim and proper. My favorite is the black bag with cool hardware. And of course, the dress. Pockets on dresses are brilliant. 

This third look is weekend wear. I can imagine taking this to Boracay and wearing it from sunrise to happy hour. Starting with the bikini and then using the dress as a cover up. The sandals, I really love. It has T’boli (or Ikat) print that I think is just very tribal chic. 

This last look has a neutral palette but it can go from work to party, perfect for a Friday night. The guy’s polo adds just the right roughness to make a casual cover up. Take it off the dress and I’m ready to go clubbing. (Who am I kidding? I don't go clubbing!) If I did, I'd love to be ready in this :)

I get to wear one look to the big Zalora Independence Day Party. See which one on Monday night! Open bar from 9pm-11pm. Come and party with us! 

Fly the Colors 
pillow : http://www.zalora.com.ph/P-CH-Ch-24122.html  

mossimo watch : http://www.zalora.com.ph/DIAMONDBAR-31743.html

flight 101 document holder : http://www.zalora.com.ph/Document-Holder-22932.html

flight 101 passport holder : http://www.zalora.com.ph/x-ray-inspired-Neon-Passport-Wallet-22929.html

flight 101 go clean set : http://www.zalora.com.ph/Go-Clean-Set-22890.html

carioca reversible kimono : http://www.zalora.com.ph/Sabara-Reversible-Kimono-26737.html

honey badger lime green satchel : http://www.zalora.com.ph/Lime-Green-Satchel-11-Inch-29278.html

goldot gold shoes : http://www.zalora.com.ph/Emi-13505.html

red dress proud race : http://www.zalora.com.ph/train-dress-14144.html

yellow clutch : http://www.zalora.com.ph/Clutch-Bag-Leather-Metal-12907.html

toblerone necklace : http://www.zalora.com.ph/Toblerone-Metal-Necklace-12911.html

red maillot : http://www.zalora.com.ph/Maillot-cutout-25208.html

Corporate Maria Clara

colorful strappy heels : http://www.zalora.com.ph/COLOR-BLOCK-STRAPPY-HIGH-HEELS-12710.html

white dress : http://www.zalora.com.ph/Short-Dress-13967.html

freeway black and white dress : http://www.zalora.com.ph/Short-Dress-14006.html#

black bag : http://www.zalora.com.ph/SB-K-26269.html

earrings : http://www.zalora.com.ph/Geometric-Earrings-24248.html

pink alchemio cuff : http://www.zalora.com.ph/Metallic-Snakeskin-Leather1-Cuff-30688.html

orange alchemio cuff : http://www.zalora.com.ph/Matte-Snakeskin-Leather1-Cuff-30691.html

museum jacket : http://www.zalora.com.ph/DANIELA-24868.html

ring : http://www.zalora.com.ph/3-Petal-Ring-14620.html

earrings :http://www.zalora.com.ph/Golden-Mist-earrings-32417.html

T'boli Truly
bungalow 300 pillow : http://www.zalora.com.ph/P-IB-IAL-24134.html

gold dot necklace : http://www.zalora.com.ph/Thysz-Neckpiece-16788.html

green bikini : http://www.zalora.com.ph/2-Way-Bikini-16173.html

w silk jersey dress : http://www.zalora.com.ph/silk-jersey-dress-17876.html

panopio earrings : http://www.zalora.com.ph/22K-Gold-Plated-Silver-Hand-carved-Mother-of-Pearl-13303.html

Outfit :http://www.zalora.com.ph/Statement-necklace-with-faceted-acrylic-beads-30979.html

sapato manila shoes cream :http://www.zalora.com.ph/Lala-13055.html

sapato manila shoes black : http://www.zalora.com.ph/Lala-13057.html

green cow leather satchel : http://www.zalora.com.ph/catalog/?q=cuzo&submit=&baseUrl=

stackable ring : http://www.zalora.com.ph/Large-Stone-Stackable-Ring-14623.html

Brown Raise:
men's slippers: http://www.zalora.com.ph/Mens-Leather-Slippers-14532.html

lightning earrings: http://www.zalora.com.ph/Lightning-Party-32424.html

beige dress: http://www.zalora.com.ph/Beige-Dress-with-Peplum-Detail-20364.html

plain cream wedge : http://www.zalora.com.ph/WEDGE-SANDALS-12687.html

camouflage longsleeves :http://www.zalora.com.ph/Wednesday-18047.html

brown clutch :http://www.zalora.com.ph/CUT-OUT-LEATHER-CLUTCH-WITH-TASSLE-AND-DETACHABLE-CHAIN-STRAP-17427.html

necklace : http://www.zalora.com.ph/5Pcs.-RWND-Metal-Silver-12909.html

martina bracelet :http://www.zalora.com.ph/Leopard-striped-faux-fur-cuff-decorated-by-antique-finish-studs-and-diamante-crystals-15254.html

The Tokwa and Soleil Team Up

I'm so excited for this Saturday. Two of my favorite young artists are having their exhibit at Heima, Cubao X. I need to prepare some creative questions to bug them with on their big night.  In the meantime, here's a moody video to get you into the, "Hello Sailor" mind space. 


   


In collaboration with Heima, Soleil Ignacio and Tokwa Penaflorida's two-man show entitled, “Hello Sailor”, is an exhibit of watercolor works on paper. The artworks revolve around representations of water-dwelling creatures—mermaids, sirens, water nymphs with flowing locks amongst lithe bodies, and gazes that are transformed and transfixing—all paradoxical depictions of agelessness and beauty. Revisiting old tales of desire and seduction, dreams of the conquests of men at sea, their inevitable longing for temptresses are delicately captured in these pallid and frail wraiths. 


See you at: Hello Sailor exhibit launch featuring Thursday Room's Soleil Ignacio and Tokwa Penaflorida is on Saturday, April 14, 2012, 8PM at Heima Cubao X

Snapshots of Postura at Platform

I am not a fashion blogger, but somehow, I'm always fashionably late. Here I am posting about an event that happened 3 weeks ago. But I just can't not recap my Platform experience. It was such a treat to culminate the Postura Project's 30-day challenge at Manila's first youth culture convention. 

We unveiled our Postura Project video. Here we are looking like pros (but being completely unprepared) for our onstage interview by Sarah, a Postura Project initiator herself. 

The Postura gang after our interview with GMA Online. Click here for the article. 

Here I am with the project's biggest supporter. Marlo Ongpin along with MLH created the video and the website for us. 

This is Soleil Ignacio's wall. Seeing it blown up to 9 feet tall was impressive. 

I got this from one of the albums at the Platform page. Such a pretty girl and her dress suits this Postura Photo wall so well. I hope she doesn't mind that I reposted it. 

The artist and his creation. Tokwa Penaflorida posing in front of his Manghahabi. 

I keep saying how the vibe at Platform was great. I've never been to a party bazaar before but there's so much to do. I found myself just wanting to sit down and take it all in. Of course, I didn't get to because I had to shop. Got myself new kicks and a set of lovely earrings. 

While I was there, people were already asking when the next Platform event was going to be and here are some reasons why I think it should be sooner rather than later. 

1. Platform is a great avenue for creative entrepreneurs to mingle and get to know others. 

2. Although, I discovered a lot of amazing new brands, I know there are tons more that need the limelight. 

3. It's so much fun. With that, I rest my case. 

I wasn't able to take a lot of photos during the event-  just so overwhelmed with talking to people and gearing up for the interviews. It made me a bit sad because I wanted to feature the photo walls that the artists worked so hard on. So, I was so thankful to have found others who so diligently snapped great shots.  

THANK YOU!

Platform Facebook Page

Team Manila Daily Grind

Status Online

David Guison

Tokwa Penaflorida's Facebook Page 

It's More Fun in the Philippines Official Jingle

I just had to share this because it put a giant smile across my face on this dark, rainy, and overall dreary day. We Filipinos are so lucky! To quote from the jingle, "our slippers have touched paradise!" On a fun note, we had an agency meeting yesterday and this campaign was awarded, "Idea of the Quarter". Yebah!

Get Your Photo Taken on the Postura Photo Wall

This Sunday is kind of a big deal for the Postura Project because it marks the end of our 30 day challenge. We'd really love for everyone to join us at the Platform event. Here, we will be presenting the very talents we're trying to promote through the project. Click here for the details.

So if you're wondering, what there is to do at Platform...

Here are my suggestions in an easy-to-follow instructional format.

1. Wear something Filipino and head over to Ronac Art Center in Greenhills. 

2. Be there at 2pm for the unveiling of the Postura Project video. Wheee!

3. Take a break. Go to the loo. Get a drink or two.

4. Have your photo taken on the art wall. Then post it on the Postura FB page. Best photos win goodies! 

5. If you see me around, approach me! Say, "HI!". I'd love to hear your thought/ ideas on the Postura Project. Although some people say I look snobbish, I assure you, it's because I'M BLIND. Well, I have astigmatism which I am curing by using, the Secret. It has yet to work so bear with a slightly squinty me. 

6. Have fun! Drink! Dance! Shop! Have fun! Drink! Dance! Shop! Have fun! 

This is Manila's First Youth Culture Convention!

If you're interested in this event, then you are young, 

and the future of the Philippines is ours to make ;)

Oh, here's a sneak peak at the wonderful Art and Photo Walls created to promote Postura. I'm still amazed and thankful at how many people just readily embraced the Postura Project, contributing their passions, their talent and most importantly their time! Here are just 5 of those individuals with their works. 

An accomplished fashion illustrator, Soleil Ignacio created this work based on the duality of fashion and art. 

My friends Sugar Perez and Monica Angeles made this flora and fauna inspired collage. These girls are the uber-talented design duo behind the banig logo for DOT's campaign, "It's more fun in the Philippines!" 

This one is from Tokwa Penaflorida. A former adman turned full time artist, he also designed our web logo. This piece is a manghahabi, or a weaver. It's inspired by the Igorots and their tattoo tradition. 

Last but not least is this maximalist illustration by Katrina Pallon. Two Maria Claras enveloped in full floral blooms. Love. Love. Love.

I cannot wait to see these works blown up  and mounted for everyone to see! 

Tomorrow, come quick :D