Our big boss just came back from Cannes competition in France and he was all smiles. 2011 year was a great year for Team Philippines! Hauling home the most medals for the country ever, Filipino agencies had several short lists, 2 Silvers, 1 Gold, and 1 Act Grand Tribute. It's great to see the Philippines making waves in a prestigious international competition like Cannes. Once again, our young clients blazed a trail in the Young Marketers Competition with a Gold Win. Congratulations Angeline Go and Justine Ferrer from Del Monte. I hope you guys become visionary brand people one day.

Watch the video. I hope their company sees the potential in their award-winning idea. Del Monte should seriously think about implementing it to boost their brand affinity and as part of their corporate social responsibility program.