Recommended Reading:

Thursday, April 7, 2011


I stumbled upon this video from my Twitter feed. It seems like a lot more people out there are clamoring for changes. Good to know the momentum is building. For the longest time, I've felt that there is something monumental on the way, a paving of the roads for a better and brighter Philippines. Team Manila said it in this shirt-- the first thing I ever bought from them.


Manila Renaissance Movement

There is a current running through particular individuals and certain groups. This electricity possesses them to ask questions like, "Why do a majority of Filipinos want to leave the country?", "Why can't we be the no. 1 tourist destination in Southeast Asia?" or "Why do we keep getting lame politicians to run our beautiful country?"

Recently, the big question for me is, "Why have our noontime shows looked the same since the 1980s?". After the whole Willie Janjan Macho Dancing Debacle, the real issue for me is not that they put a kid on to dance lewdly for money. It's the fact that it is tolerated and even enjoyed. This is the norm for our television viewing public.

I was disturbed to hear the opinions of my neighbor. She's a well-meaning housewife, who despite knowing the wrongness of the situation sided with Willie. She said, "He still gives the most money amongst all of them!". I wanted to say, "Yes po, he does. But that's not his money. Moreover, that show perpetuates the idea that you can get rich quick by sharing your sad story, making fun of your flaws, or worse sending your child to gyrate for laughs."

Where's our pride?

That's why I'm happy to see videos like the one from Meeting of the Minds Manila. It shows that the current is running wild in a lot of people. Fueled by their experiences and their desire to make a difference, they band together.  And when they do, you can feel fireworks in the room. It reminds me of the Mabuhay Guides and how when we first got together, we were stunned to realize just how many of us wanted the same thing for the Philippines. This video gave me hope.

With that I also have to applaud efforts from individuals such as Monique Wilson who is calling all artists to support better programming in lieu of the Willing Willie debacle. I'm proud of influencers like Emily Abrera who retired an advertising legend but remains active on issues such as these.

Everywhere, I see pockets of hope--people coming together and finding common ground to spark a change. It's uplifting. People feel something amazing is on the way. They feel that way because they want it badly. They see the potential of the country and they're asking why it can't be.

Now it's time to ask yourself, "Do you feel it? Are you part of this?"



For the Fallen / A Poem by Ruby Veridiano from Arriane Serafico on Vimeo.

Tuesday, April 5, 2011

New York based Filipino illustrator and designer, Pepper Roxas, created these prints to help raise funds for the victims of the recent tsunami and eartquake in Japan. On this drawing are the words Ganbatte Kudasai or “Do your best/Don’t give up!”

 

These are so touching. If you want to help the injured Godzilla, 
the prints are available on this website: Society6.com


I feel a little guilty that I haven't kept abreast with what's happening in Japan. In the back of my mind, I have a strong feeling that Japan has it got it covered. They are a strong, self-sufficient society that's used to picking up the pieces. My friend who was recently in Tokyo told me about how shoppers in the grocery store did not panic after the massive earth shaking. They stayed calm and when the rumblings subsided, the crowds simply returned all the goods they were supposed to buy and filed out. Truly admirable discipline.


100% of all profits from the sales of this tee will be donated through the Japan Society of New York.

Sunday, April 3, 2011

Kanta Calls is something I'm very proud of. It's a heartwarming and funny digital effort made by BBDO- Guerrero for our 10 million Pinoys working abroad. It's also an easy way for the millions of OFW kids (like me) to send some love to their hardworking parents abroad.

So what is a Kanta Call? 
Bayantel had us create an application where Filipinos in the Philippines could send a musical call to any Filipino overseas. Just go the site. Pick a genre: Hip-hop. Traditional ballad or Power ballad. Personalize your lyrics. Type in your loved one’s phone number. Then at a time of your choosing, their phones will ring and they’d hear their very own personalized song. And yes, it's absolutely free!


When we were conceptualized this, I really thought of my parents who have been working abroad for more than 25 years. My dad is a pharmacist who moved to Saudi Arabia as a young man. There, he met a bewitching nurse who captured his heart. Eventually, they wed and had me and my brother. Now, they're based in the States and I see them once a year. People who have never lived abroad can take for granted the sacrifices our overseas Filipino workers make to be able to support their families. I'm glad that I grew up in Saudi Arabia because I've experienced those things firsthand. I'm so grateful to my folks Ruben and Emma. This one's for you Poppy and Mumsky!


Try it out. My friends have been cracking up to the crowd-pleasing Rap version. But being a little old-fashioned, I prefer the Kundiman.




A big shout out to the talented people in our agency who made this possible: Pia Roxas, Corey Cruz, Karen Gosingan, Racquel Narciso, Paul Guadalupe, and Sheena Siao. I hope I didn't miss anyone.

Tuesday, March 29, 2011

If 73 dead people did not bring Willie Revillame down, neither will a macho-dancing 6 year old. Almost anyone who has any concern for the country detests the game shows of Willie Revillame for their degrading effects on society. But he remains the king of the noontime slot because the masses love him. Why do they love him? Is it because he’s funny? Is he iresistable with  the ladies (and the lolas)? Is it because he has a heart of gold? Not really. The masses adore him because they think that he’s an everyday Santa Claus. Just show Willie you’ve been good (and that you are dirt poor) and you’re sure to leave the workshop with a treat.


But Willie is no Santa Clause. The goodies he is giving are not his own. It’s coming from advertisers- the commercials that fund his show. A friend who works in media told me that a TV spot on TV5’s Willing Willie costs P150,000 on a weekday and P180,000 on a weekend. That’s right folks, every time a commercial spot airs: kaching, kaching, kaching! How many commercials do you see throughout the entire show? When you compare that to the measly thousand Peso handouts being given to the contestants, you will be appalled.

Willie Revillame has several houses, a yacht, and a luxury car collection. 

It’s all good that there are letters being written to TV5. But I think it would hurt a lot more to appeal to the advertisers who fund this machine.  Write to your brands and let them know what you think about shows like Willing Willie.  Let them know that you are a powerful consumer and a concerned citizen. Ask your brands if they really want to be associated with a show that promotes lasciviousness at a young age.


I cringe at the sight of six year-old Jan Jan dancing this way. Remember how Rizal said that the youth is the hope of the nation? If the youth of the nation is being taught to macho dance for money, even if it is for laughs, then you know exactly where our country is headed. 

Wednesday, March 23, 2011

This week started hectic and it's only now that I've gotten a chance to sit down and blog. After seething over the whole DOT "Pilipinas, tara na" logo debacle, I learned that things are somewhat getting better for our tourism industry.  26 million tourists last year and they've shelved the, "Pilipinas Kay Ganda" Campaign. Awesome!

So, now it's time to relax and turn to nobler tasks. Like shopping for Filipino designed fashion! I saw these fab pieces on this month's issue of Metro. It's listed as a Filip+Inna design but the magazine doesn't really point you to any shops in the Philippines. When I checked online it was selling in a specialty web boutique called Indagare Souk.




I've been looking for Philippine ethnic patterned dresses like this for the longest time. Actually, I didn't think they existed so I was going to go through the trouble of having placemats turned into a wearable outfit. Can you imagine these being wearable?


Ummm... good luck to me! Now that I know it's out there, I'd rather support this quirky designer. Where oh where are you Filip+Inna?

Sunday, March 20, 2011

What I'd tell you? In my last post, I said there's a wealth of artistic talent in the Philippines. So much so that some top designers are willing to help out the government for free. In practically no time at all, Team Manila came up with their own versions of the "PILIPINAS, TARA NA!" logo and I am liking it.




I think they've managed to capture the fun intent of the original logo.  They used a whole lot of colors, quite unusual for modern logos but essential in the Philippine market. My personal favorite is the last one. Which one's yours?

Check Team Manila's Flickr for more designs.

Note: I tried posting this yesterday but for some reason Blogger wasn't uploading pics. Gar.

Thursday, March 17, 2011

As much as I’d like to support the Philippine Department of Tourism, I cannot condone the choices they’re making. We are a nation with amazing artists. We have top Marvel and DC artists based here. We have an abundance of globally awarded advertising agencies here. We have so many talented designers, a lot of whom would work for free to help the government out. And yet, we continuously come up with things like this:



This is the logo that DOT came out with to encourage local tourists to travel. According to Ironwulf En Route, “This is DOT’s new official logo for Pilipinas, Tara Na Campaign. This was made in cooperation with Smart and Perception of domestic tourism only.” Luckily, I’m always surrounded by opinionated artsy folk here and online. So I showed them the logo and here are their responses.

Art Prodigy:

“It looks like it's been done by kid who's in a public school elementary. Pang on-the-spot poster making contest”

Photographer:

"It's f*ck*ng horrible. T*ng*n*, I would rather that they steal something all over again, than put shit like that up on the net. It looks like an 80s cartoon for a gradeschool text book. And that girl on the boat looks like the scene in Titanic."

Web Designer:

“You can’t resize that. It’s not applicable as a logo.”

Creative Director (and Twitter Celebrity):

“It doesn’t motivate me to travel anywhere. It’s cheap and dated.”


Head of Design:
“Panget? Coloring book? Pambata? A logo should have flat colors as much as possible no gradient. Flat colors with dark & light background variations. Kumbaga reverse puwede mo i-apply sa dalawa.”


I kept their names hidden because I wanted their answers to be as candid as possible. My opinion on it, which I posted on Twitter: “The new DOT logo reminds me of some cartoons I saw in a Saudia Airlines giveaway. I got that more than a decade ago”. In hindsight, that was better done. It also had kids on a plane. But they didn’t look like they were attached to it.